Privacy Policy

Last Updated: April 2, 2025

1. Introduction

At Let's Go Shopping ("we," "us," or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

Using our service means you provide your consent to all terms in this privacy policy, including our use of your data for AI training and personalization as described below.

By accessing or using our service, you consent to the collection and use of information in accordance with this policy. If you do not agree with our policies, please do not use our services.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information, such as:

  • Name and contact information (email address, phone number)
  • Account credentials
  • Shopping preferences and interests
  • Transaction history and shopping behavior
  • Demographic information

2.2 Non-Personal Information

We also collect non-personal information, including:

  • Browser type and version
  • Operating system
  • IP address and device information
  • Pages visited and time spent on our site
  • Referring website addresses

3. How We Use Your Information

We use your information for the following purposes:

  • To provide and improve our services
  • To personalize your shopping experience
  • To process transactions and send related information
  • To send administrative information
  • To provide customer support
  • To gather analysis or valuable information to improve our services
  • To monitor the usage of our service
  • To detect, prevent and address technical issues
  • To comply with legal obligations
  • To train and improve our artificial intelligence and machine learning models

3.0 Cross-Service Data Use

We may use insights derived from aggregated and anonymized data to improve our AI models and develop new products or services. This may include using non-personally identifiable trends and patterns to enhance our AI capabilities across our family of products or services. We do not sell or license your personal data to third parties for their independent use, though we may share anonymized, aggregated insights with select business partners.

3.1 Use of AI and Machine Learning

Our service is built on artificial intelligence and machine learning technologies that power our personalized shopping recommendations, search capabilities, and overall user experience. We use your interaction data, shopping preferences, and other information collected through our service to:

  • Train and improve our machine learning models
  • Generate personalized product recommendations
  • Enhance search relevance and accuracy
  • Optimize user interfaces and experiences
  • Develop new AI features and capabilities

By using our service, you acknowledge and consent that:

  • Your interactions with our platform are processed by AI systems
  • Your data contributes to training and improving our machine learning models
  • Content displayed to you may be generated or influenced by AI algorithms
  • We implement technically and organizationally appropriate safeguards when processing your data through our AI systems
  • You have the right to human review of significant AI-based decisions that affect you
  • You may opt out of certain types of AI processing by contacting us, specifically data collection for model training and personalized recommendations (note that opting out will limit your ability to receive relevant product suggestions and may reduce certain Service features)

3.2 Data Minimization and Retention

We are committed to data minimization principles and only collect information that is necessary for our AI and machine learning systems to function effectively. We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

We periodically review our data collection practices and storage systems to identify and delete data that is no longer necessary for our legitimate business purposes.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information and improve your browsing experience. These technologies help us understand how you interact with our site, personalize content, and analyze site usage.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

5. Third-Party Services and Affiliate Links

We may use third-party services that collect, monitor and analyze data to help us improve our service. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

5.1 Affiliate Marketing Disclosure

Our service participates in affiliate marketing programs. When you click on product links and make purchases through our platform, we may earn commissions through affiliate partnerships with retailers and merchants.

Important information about our affiliate links:

  • Product links on our platform may contain affiliate tags or tracking codes
  • We may receive compensation when you click these links and make purchases
  • Affiliate tracking may involve cookies or similar technologies to attribute sales
  • Our product recommendations are based on their merit and suitability, regardless of affiliate relationships
  • Prices displayed for products are determined by the retailer, not by us

Our service may contain links to other sites that are not operated by us. We strongly advise you to review the Privacy Policy of every site you visit.

6. Data Security

We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Data Rights

In accordance with the Israeli Privacy Protection Law (5741-1981) and its regulations, you have certain rights regarding your personal information, including:

  • The right to access the personal information we have about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information
  • The right to restrict or object to processing
  • The right to data portability (where technically feasible)
  • The right to withdraw consent

7.1 AI-Specific Rights

In addition to your general data rights, you have the following rights specifically related to our AI processing:

  • The right to know when you are interacting with AI systems versus human representatives
  • The right to human review of significant decisions made solely by AI systems
  • The right to opt out of having your data used for AI model training (with potential impact on personalization features)
  • The right to receive explanations about how AI systems made specific recommendations for you
  • The right to contest AI-generated results that you believe are inaccurate or unfair

We comply with Israeli data protection regulations and the Privacy Protection Regulations (Data Security), 5777-2017. We implement appropriate security measures as required by Israeli law.

To exercise these rights, please contact our Privacy Protection Officer using the information provided in the "Contact Us" section.

8. Children's Privacy

Our service does not address anyone under the age of 13, in compliance with the U.S. Children's Online Privacy Protection Act (COPPA) and similar regulations globally. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us immediately and we will take steps to remove such information and terminate the child's account.

If you are between the ages of 13 and 16, please obtain parental consent before using our Service. Different age restrictions may apply based on your country of residence, and you are responsible for complying with any applicable laws in your jurisdiction.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights under Israeli privacy law, please contact our Privacy Protection Officer:

  • By email: privacy@letsgoshopping.co
  • By visiting the contact page on our website

11. Database Registration

Our databases containing personal information are registered with the Israeli Database Registrar as required by the Privacy Protection Law. We maintain these databases in compliance with Israeli law and implement required security measures.

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